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Maybelline Taps Alcan for Color Sensational Lipstick

Packaging includes four-color selection in tune with range.

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By: Jamie Matusow

Editor-in-Chief

With a co-polyester cap and a metallised ABS base, Color Sensational sublimely combines elegance, gloss and subtle lines in a modern, intriguing design, according to Alcan Packaging Beauty.

The pack is produced in four colors (red, violet, pink and brown), corresponding to the different lipstick colors offered by Maybelline New-York.

The lipstick is fitted with the new-generation mechanism that makes opening easier than for conventional lipsticks.

Color Sensational recently launched in the U.S. and Europe.


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